As a small business owner it’s tough already managing your team, finding new clients, and also trying to understand how to get more online. The last thing you want to do is have a battle with your competition (who is ranking better than you on Google).
To get more customers from Google, without fighting your competition, you’d want to create content around long phrase keywords that have little competition. A keyword like “chiropractor near me” will have way more competition than “how to fix my lower back pain from working out”.
Sounds confusing? That’s why we’re here. At KB Studio, we’ve managed our clients entire website content strategy, from keyword research, to publishing and promoting content to gain new business.
Did you know that nearly 15% of Google searches these days are brand new? Meaning Google doesn’t even have exact content to serve the person searching for an answer. Google will do it’s best and serve up some relevant-ish content, but no exact answer.
This is where your business can come in, scooping up these low hanging fruit search terms, by finding new keywords that haven’t be written on, and publishing good content around them.
Without getting to technical about how to find the keyword, let me explain the concept around it, and how it’s helped us scoop up lots of traffic for our clients (and new business).
Quick lesson, long-tail just means fairly long keywords.
A short keyword is something like “Boston chiropractor”.
A long-tail keyword is something like “chiropractor near me for lower back pain”.
The first has tremendous competition from the dozens of chiropractors fighting to rank high and get new business, while the latter has very low competition and is underserved.
The goal with these long tail keyword is to create content, usually as a blog post, to answer customer questions, build rapport and trust towards your brand, and have the end goal of converting that website visitor into a potential customer.
Let’s face it, most small businesses, maybe yours, don’t have any online marketing strategy.
Spend a few dollars here and there to shake up things and hopefully get some business out of it.
That might work, but you’re a business owner, and you know that anytime you put business revenue towards a marketing effort, the goal is to ideally get predictably more money back from it.
Whenever we start a new content strategy for a client, we’ll do a deep dive to understand the company, it’s customers, and review the competition.
After that, we’ll have the proper “vision” to research some good long-tail keywords to build content around, that are underserved to the audience, and ripe for the picking.
While short term keywords might get searched 500+ times a month, long tail keywords might vary from 20-30 or more.
It’s a lot less traffic, and usually a lot less competition too.
When we create a long list of long-tail keywords on a Google Sheet file and add up the potential traffic, it can add up to the thousands.
Talk about revenue potential! What’s next?
Now that we found some long-tail keywords, and have really good content written around it, what’s next?
Well, the goal is always to move them along the stage, into a consideration or purchase phase.
When they’re in consideration, they know the problem they have, and they know that you can fix it. They might just need time to make the move.
With the purchase phase, very common in the e-commerce world, your goal is to get that new website visitor to buy.
The goal of this post was to share how valuable it is to have a strategy to target those longer term questions that your potential customers are asking on Google.
Times change, and new questions come up, which means there’s always an opportunity for your business to grab traffic, showcase your brand, and gain new customers.
If you need help with the technical part of how to research these long-tail keywords, please use the contact form below to get in touch. We can show you how it’s done, and also help you find your first 10 long-tail keywords.
Tags: google, long tail keywords
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Last month we shared a post on how you could build your small businesses brand during COVID-19.
As if it wasn’t tough enough, Google made a huge algorithm update on May 4th. The effects of this change have been felt by every industry.
The immediate thing you should do is review your website analytics (if you need help with that contact us). It could be good or bad news, as the huge changes in keyword rankings have positively and negatively affected businesses.
It could be that you’ve now moved up for some keywords and down for others.
First, go to your website analytics tool, usually Google Analytics.
Filter your traffic to show the last 30 days only, it should look like below.
You can see that for the last 30 days, there were 5,862 visitors recorded.
Now we want to compare that to the 30 days before, to see if there’s any short term changes in traffic that we’re already noticing.
Now the chart will update as well as the data numbers below showing the important percentage changes in traffic.
You can see here that traffic increased a whopping 46.04% from the last 30 days. This is great!
The current volatility in Google ranking changes has benefited this website.
To take it one step further, if your website is connected, you can head over to Google Search Console to see what keywords have moved up and down.
It’s important to be ranking for the right keywords, so this huge increase in traffic needs to come from the right keyword phrases that can bring in more customers to the business.
Almost all industries were impacted, but some more than others. Here’s a ranking of top industries impacted by the recent Google changes.
News and sports related websites showed some of the least amount of impact across the board.
SEO is what we do best, let us help reviewing your website traffic and keyword ranking changes to give you a better idea if the change has positively impacted your business.
Things are getting back to normal a little bit at a time, so it’s even more important to kickstart your online marketing back into drive, so you can stay ahead of the competition and grow your business online.
Contact us today, we’ll review your website traffic and keyword rankings, and send you a brief report on our findings.
Tags: google business listing, google search
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It’s no doubt that your small business might be hurting with lack of sales and possibly required temporary closing from the government. It’s been a crazy March, and April is looking no better.
No matter what industry you’re in, we’re all feeling the effects of the pandemic to some extent.
It would be easy for all of us to just take a break and hope this ends soon, but those who are proactive now will reap the benefits and get a jumpstart when things start going back to normal.
One of the quickest things you can do to get a big win for your small business, is to strengthen the reputation of your brand by getting more reviews online.
No where are reviews more important for a small business than on your Google Business Listing.
We had a super simple process of following up with recent customers and asking for both positive and negative feedback.
We laid out the process and tried to keep it as simple and short as possible.
Almost all of our clients got 50+ reviews, and those who didn’t get there still generated about 30 reviews during those 3 months.
Getting more reviews over time on your Google Business Listing is HUGE, it helps customers see that you’re consistently getting positive feedback, and Google can give you the benefit of higher rankings above your competitors.
Now it’s your turn, get your “Get More Reviews Checklist” right now so you can copy and paste our process.
Est. time to complete this task: 15-20 minutes
Value for your business: 10/10
“Our business was lacking in Google reviews, and we always seemed to have to fight tooth and nail to get them. The effort it required translated into us never being able to achieve getting more than a dozen or so ourselves. Hemal at KB Studio felt sure he could get us 50 reviews within 3 months with minimal effort. We really didn’t think this was possible, but within three months we had 50+ reviews, and it required minimal effort on our part. Since then, we have had several customers contact us who said they chose to call us based on the number of good reviews we had on Google. We would highly recommend working the KB Studio if you are a business that is struggling to receive Google reviews.”Bernie Gandy
Tags: branding, covid-19, google reviews
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We had the privilege to work with Florida Campus Compact, a non-profit organization committed to helping students develop the values and skills of active citizenship through participation in public and community service.
Our favorite projects are to take established organizations websites and redesign them to emphasize clarity and usability of the content on the website. After some of our “thinking and planning” meetings, we knew exactly what was important to the organization, and how the rest of the content should play out.
Here’s our before and after of the custom website redesign:
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We worked with New South Systems on a redesign of their website, to better emphasize the services they provided to their ideal target audience. Here are the before and after pictures.
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